Case study: Mello

Mello

What we did

Building strong communities for thriving families

Mello is a mobile app dedicated to helping parents find their village and foster strong community connections. In collaboration with Studio Skulptur, Mello embarked on a mission to create a platform that empowers parents, making raising tiny humans a little easier and a lot more joyful.

Guided by the brand purpose of helping families find their village, Mello became the catalyst for building supportive communities both online and in the real world. Through innovative tools, parents can connect, chat, and organize meetups, stroller walks, and babysitting swaps, creating bonds that last a lifetime.

Drawing inspiration from the essence of connectivity and support, we crafted an uplifting visual identity that exudes relaxation and warmth. The brand design captures the ease and joy that come from a strong sense of community, reflecting the invaluable feeling of support that young parents need to thrive.

Learn more about the Mello community here.

Brand Strategy, Visual & verbal identity, Brand guidelines, Digital design, Print design, Pitch deck, Animation
What we did
Brand Strategy, Visual & verbal identity, Brand guidelines, Digital design, Print design, Pitch deck, Animation

“It was a massive relief to have such a competent, passionate, and talented team handle the rebrand. Studio Skulptur were totally on our wavelength. From the start we could see it was going to be a great collaboration. The new brand has re-energized us and allowed us to create consistent assets and present a stronger image to investors, partners, and, most importantly, parents.”

Adam Ferns
Product Manager, Mello
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