Hausjungle is a Berlin-based contemporary plant brand that brings a fresh design edge to their green creations. Every product is handmade with love. We brought that same level of care and attention to their visual identity.
Inspired by the ideology of Wabi Sabi and the beauty of age and individuality, this brand identity celebrates the cyclical nature of life and the elegance of imperfection. The rough handmade patterns reflect uncontrollable forms that naturally take shape over time. Splashed with a sunny colour palette, Hausjungle’s minimal visual language maintains a sense of playful vitality.
Brand identity and packaging design.
Typeface: Ginto Thin by Dinamo