Whitespace believes that when it comes to coffee, less is more. Less choice, less confusion—just simple, delicious coffee, delivered straight to your door. Lightly micro-roasted only one batch at a time, once a blend is gone, it’s gone.
We designed a flexible packaging system for Whitespace’s limited edition blends that reflects the simplicity of the brand ideology and the joy of sharing a special moment over a hot cup of fresh coffee. The bold graphic language and dynamic colour palette—a contemporary take on classic botanical illustrations—gives each package a distinct mood, while also working together as a cohesive series.
Packaging design, brand identity and illustration.
Typeface: Prophet Regular by Dinamo whitespace.coffee